Wednesday, 04 January 2017 04:31

Facetime is the Game Changer

Significant changes have impacted the business services market recently and more dramatic changes are likely in the near future as a consequence of improvements to the speed and capability of software, the availability of electronic data feeds, increasing efforts from governments to control fiscal reporting and the general lack of relevant commercial and personal skills in the labour market. 

A recent report predicted nearly 90% of accountants would lose their job to software over the coming years, a startling statistic that those 90% do not appear aware of.

Technology within the practice of accountancy is necessary as the labour market becomes more competitive and there are increased pressures on margins. As technology improves and people readily distance themselves from the nuts and bolts of accounting, the acceptance of government involvement in the process will increase.  And as governments are becoming increasingly cash-strapped, their desire to be involved in the process will increase.

To have a future, accountants need to do more than simply get a degree or professional qualification; they need to understand the principles of running a business and protecting wealth, and have an innate curiosity to delve into a client’s needs and find meaningful solutions.

At mca group we embrace advances in technology and employ many software programmes and cloud-based technology to do our routine work efficiently.  But it is our relationship approach with clients that differentiates us from other accountancy firms.  We invest considerable time with clients to fully understand what their goals and objectives are, and why. 

Compliance work still forms an important part of what we offer and is integral to client needs. Protected by our chartered accountancy status, we keep up with the constantly changing government regulations and requirements. However, whilst gradual, we have shifted our practice from that of a traditional compliance-based firm to that of strategic business advisor, providing support for business growth and taxation mitigation, guidance on business and family lifecycles, and wealth protection. 

Our team are business people and bring a strong level of commerciality to how we operate; we invest considerable time in their training and development.

We understand what it takes to run a business and protect wealth through the generations, and genuinely empathise with our clients.  This necessitates regular talking with clients, discussing developments within their market and ours, and pinpointing ways to support their plans for growth or consolidation.

As the ways in which it’s possible to “connect” with people digitally or via social media increase we believe that it’s these personal relationships, these face-to-face conversations that break through the clutter of an over-connected world. And that can’t be automated. 

In this age of technology disruption we’re keeping constant with good old-fashioned conversations, face-to-face, as we believe they will be the game changer.

 

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